After a historic Day 1, They Call Him OG (OG) saw a drastic fall in collections on the second day. According to LiveMint, Friday’s collections fell 69.25% compared to Day 1, with net domestic collections of approximately ₹ 19.6 crore. Although this is expected to an extent with big openers, the magnitude of the fall has caught everybody by surprise.
During 2 days in India, OG’s 2-day net there was roughly ₹ 104 crore (total languages). Even accounting for the dip, the film crossed the all-time ₹ 100-crore barrier, which is regarded as a healthy early milestone by business observers.
What’s the reason behind this dramatic fall? Will OG rally over the weekend, or is it the start of midweek losses? Let’s break it down.
Why This Drop Happened: Key Factors
Front-loaded Hype & Fan-Driven Opening
Day 1 of OG was fueled with pre-bookings, paid previews, and fanmania attendance. This type of openings usually gets a big chunk of the core fan base instantly so there are lesser new eyeballs on Day 2. Koimoi tells us the film grossed ₹ 19-20 crore on Day 2 with a ~70% dip from Thursday.
Koimoi
For such a film, unless it has good word-of-mouth or repeat business, keeping high figures is very difficult.
Saturation in Mass / Rural Centers
Trade analysis indicates that while big cities were fairly stable, mass and rural centers fell more sharply. According to TrackTollywood, these spots are dropping off more sharply—giving cause for concern over sustainable long-term viability in non-urban arenas.
Urban markets also have residual audience, but the strength of the mass center usually provides second-day strength in action pictures.
Weak Word of Mouth / Critical Reception
If the movie material doesn’t resonate beyond the fan base, the decline is steeper. Early word—in praising tone, performances, and scale—also panned narrative predictability and uneven pacing. (As has been true with some reviews and box office tracking reports)
Slower pacing, poor emotional connection, or non-surprise on Day 2 might discourage others from stepping in.
Competition & Screen Count Shifts
If a movie opens strong, distributors allocate it lots of screens initially. But should the occupancy on Day 2 go down, screens are rescheduled to new or old movies. And whatever competition there is from new movies or regional cinema draws audiences away.
Since there’s blockbuster potential with OG, there’s a genuine risk. If someone poaches screens or audience share, OG’s decline might deepen.
Performance Breakdown Regionally & Across Languages
Despite the fall, some segments performed better:
- Telugu markets remain OG’s stronghold. Main Telugu centers (Hyderabad, Vizag, etc.) occupancy demonstrated better retention. LiveMint informs us that with the movie registering lesser turnout in non-Telugu markets & metros on Day 2, their Telangana & Andhra performances checked the fall back.
- Occupancy trends: On Day 2 in Telugu-2D cinemas, morning occupancy was ~32.6 %, afternoon ~38.4 %, evening ~43.5 %, and night ~51.8 % in multiple centers.
- Overseas & non-Telugu: There’s information disclosed publicly but steeper falls in these markets if there is no resonance culturally or beyond star power with the film.
OG’s Day-2 Behavior vs Other Big Opener Films
It’s been happening to so-called “opening day” films: sharp drops on Day 2:
- For the most large star or action-oriented films, 50–60% drops are common. OG’s ~69% is high.
- Films with < 40 % drop usually have excellent content and overall appeal beyond their fan base.
- If OG had started with lower volatility, then the slide from Day 2 would be less precipitous. But with hype front-loaded, then the fall becomes more pronounced.
Thus, OG’s situation is extreme but far from unprecedented. The ultimate test is the capacity to rebound.
A Drop, Not a Collapse
Yes, the Day 2 box office of OG is volatile with a ~69% fall— but all is not lost until now. The blockbuster first-day release and crossing ₹ 100+ crore in just two days provides a buffer many films lack. Its dominance over the Telugu markets is a good stepping stone, and weekend collections will finally prove the litmus test.
If OG bounces back smartly, there’s still a chance for it to finish as a commercial success. But what happens over the next 48 hours makes all the difference: weekend footfall bounceback makes it a success story; sluggishness makes it another “opening day movie” with weak legs.