Superstar Rajinikanth is set to make his screen presence in ‘Coolie’, which is arguably one of the most anticipated Indian films in 2025. Directed by Lokesh Kanagaraj and produced under the banner of Kalaignar Kalanithi Maran’s Sun Pictures, Coolie is generating massive pre-release hype — not just among fans, but across the global cinema trade circuit.
Scheduled for release theatrically on August 14, 2025, the movie is said to have shattered various business records, and going by initial reviews, Coolie may well end up as one of the biggest-grossing Indian movies in history.
₹70+ Crore OTT Deal Signed
According to inside sources, ‘Coolie’s’ OTT rights were acquired for over ₹70 crore, and that is said to be one of the most expensive digital deals in Tamil cinema today. Incidentally, as Sun Pictures also happens to own the Sun Network and streaming platform Sun NXT, the production house has retained the digital rights, which gave them maximum distribution and revenues control.
The move is symptomatic of wider pan-Indian production trends, in which producers seek to use their own streaming outlets in order to save on intermediary charges and keep profits.
Global Release Strategy
To fuel further hype, Sun Pictures is reportedly targeting a release in over 200 countries in 15,000 to 20,000 theaters — a release scale on par with Hollywood franchises. That is inclusive of mass distribution in North America, UK, Europe, Middle East, and Southeast Asia. If successful, that would be the largest Tamil release to date.
Such a release strategy is in line with Rajinikanth’s global fanbase, especially in Malaysia, Japan, and Sri Lanka, where the actor enjoys unmatched popularity.
A Power-Packed Cast with Pan-India Appeal
- Rajinikanth in a mass avatar
- Nagarjuna Akkineni playing a pivotal role
- Upendra, bringing Kannada star power
- Shruti Haasan in a strong female lead
- Aamir Khan, the Bollywood superstar, who joins for a crucial character and nationwide promotions
By casting Aamir Khan, the producers have made an extremely clever move to attract eyeballs in the northern market, especially on the occasion when footfalls are always high, i.e. on the Independence Day weekend.
It is also mentioned that Aamir Khan is not only present in the cast but is himself actively endorsing Coolie in India in events, new media, and special shows in main cities. His involvement has provided a Bollywood X-factor in what is anyway an extremely loaded Tamil film.
Sun Pictures Eyes ₹1200 Crore Gross Worldwide
With such a massive cast, technical brilliance, wide release policy, and pre-release record-breaking business, Sun Pictures is reportedly aiming for a ₹1200 crore global gross for Coolie. The trade experts believe that the record is within reach keeping in mind the fusion of Lokesh Kanagaraj’s direction, Anirudh’s music, and Rajinikanth’s box office magic.
This puts Coolie in direct competition with War 2, starring Hrithik Roshan and NTR Jr., which is also scheduled for release in the same week.
Coolie Set to Redefine Tamil Cinema’s Global Reach
From overseas screen numbers and OTT sales to an all-starr cast and an all-India release on a special day, ‘Coolie’ is poised to be a pan-India and global phenomenon. Sun Pictures is not producing a film — they are building an event.
With Rajinikanth in mass attire, Lokesh Kanagaraj’s action-centric vision, and Aamir Khan’s promotional muscle, all eyes are on Coolie to possibly break into India’s list of top-grossing films.
Stay tuned to JustBeFilmy.in for exclusive updates, trailer breakdowns, promotional event coverage, and full reviews when Coolie hits screens this August 14!